The first thing you need to do is look at the existing content on your blogs. There is a lot that you can do to the content that is already on your site to make it as Google proof as possible. Below are some steps that you can follow for that Google proof content. You can use these same steps on your existing sites and on future sites.
Step One- your first step is looking at the content that is already on your sites. If you have a number of sites then I would recommend that you use Copyscape on your existing content. If you have used content on your site that you have submitted elsewhere or, alternatively, you have added content to your site that has been scraped from other websites you may want to look at removing this content to avoid being penalised.
Step Two- your next step would be to add some fresh, unique content to your site or sites.
Step Three- be aware of using data feeds from merchant sites as this would now be viewed as low quality content.
Step Four- in my Google Farmer Update Revenge, I have revealed a list of a range of sites that have been severely impacted by this latest algorithm change. If Google no longer perceives these sites to have quality content on them you can also assume from that that links from these sites have less of an impact as far as off page optimisation goes than they used to have.
Step Five- gone are the days when blog posts containing 150 or 250 words were sufficient. Google is coming down hard on websites worldwide. It wants quality, it wants uniqueness, and it wants website visitors to be happy with the results that Google provides them after the search. It is recommended that your content posts and pages be at least 350 words – however, I would now recommend a minimum of 500 words.
Step Six- not only is Google looking at the content of your website it is also looking at how well you have optimised it on the pages themselves. Proper title tags and header tags are more important than ever.
Step Seven- if you have ever submitted articles to article directories before or looked at live articles on these sites you will have seen, quite possibly, a ridiculous amount of ads on the article page. For example, on Ezinearticles.com it was not unusual to see four or five large ads on the places where articles were appearing. This is one factor why that article directory has been so heavily hit with this latest algorithm change. What this means is that even though there is the Google AdSense program, Google does not want its own AdSense ads splattered all over your webpages. For this reason you must have a higher ratio of content
compared to ads appearing on your sites.
Step Eight- it is also important to make your content on your site look like it is all natural. One way to do this is by having a varying range of article words on every post. For example, if all your articles were 500 words in length and you had 300 of these articles on your site this would raise the suspicions of Google.
Step Nine- Google does not want your content to look unnatural or that it has been written solely with search engine optimisation in mind. While on page, Seo is very important, it is just as important as the content.
Step Ten- there has been a significant change in overall relevancy. Smaller sites, such as niche blogs, now have a higher chance of ranking in the search engines than they did previously and that is by making sure that all the content on the site is relevant to what the blog is about. Google does not want to see a site about toothpaste then having content on there about lawnmowers. Relevancy is the key and the more relevant your content is, the more you will be rewarded by Google.
Step Eleven- it is very important if you are using Google AdSense on your blogs that you comply with the Terms of Service and policies that Google has in place and provide as much information regarding content and address information as is required.
Step Twelve- Thin sites containing only one or two pages are going to be more difficult to rank for. For this reason you must aim to have at least 5 to 7 pages of quality, relevant content on your sites with at least 500 to 750 words on each of those pages.
Step Thirteen-to make it easier to crawl your websites and for Google to know what your site is about, it is recommended that you have a site map on their.
Step Fourteen- make sure that you comply with FTC regulations by disclosing on every affiliate site that you may receive commissions if products are bought after clicking on your link.