Google analyzes unimaginable amounts of data from millions of websites and whittles it down to the ten most relevant results for your search.As you will soon see, only a few factors ultimately determine the order of search results. But the big G likes to have all sorts of data available so that it can return relevant web pages for highly specific searches.
As a website owner or marketer, you don’t need to worry about the more arcane data points that Google analyzes.Your focus should be on the three most important factors for ranking on Google:
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The Five (5) Ingredients Of Google Optimization For Ranking a Site
As a Webmaster, here are the most important factors to get a site rank with the latest Google SERP rank factors for a site.
By now, I’ve shed some light on how Google ranks the millions of sites on the Web. As a business owner or marketer, you are on a constant quest to gain Google’s trust. And on your quest, you will need to keep exactly five factors in mind. I call them the five ingredients of successful SEO.
You already know the most important one: links (the very currency of trust in Google’s eyes). The others are keyword selection, meta page title, URL structure, and time. Even if those terms sound like jabberwocky to you right now, I promise they’ll be second nature by the time you finish this chapter.
Out smarting Google: Top 5 Google SEO (Optimization) Secrets to Winning New Business
Here are the top 5 most important basic factors for a better Google optimization ranking.
• Keywords— Keywords, or search terms (these expressions are interchangeable),
are the words that are typed into search engines such as Google.
• Inbound links—As Google is analyzing its vast database of websites, trying to determine which ones to select as the 10 final, first-page contestants, it puts a high price tag on what’s known in the industry as inbound links. Inbound links are links from other websites that point to your website, which hopefully result in your site gaining Google’s trust.
• TrustRank— Let me take time to explain the meaning and definition of Trust rank, as it is a new SEO term to many people. Let me start by saying that Pagerank doesn’t matter that much anymore.
PageRank is a pretty mirage to keep you from thinking about the real measure of a site’s popularity, better known as TrustRank. here is the simple meaning and definition of Trustrank; TrustRank is the degree to which Google trusts that your website will be valuable to visitors if presented as a search result
How To Determine and Analyze a Site Trust Rank
The best way to determine a site’s TrustRank, and the foundation of my proprietary tool, basically comes down to taking an educated guess. Here is the logic:
1. Google gives the most TrustRank to sites that have links from welllinked web pages. (Or, in grade school language: Google gives the most popularity to kids who have lots of popular friends.)
2. Google does not allow sites that sell links to pass trust but shows no indication of the sites that have been disallowed to pass trust. (Nature punishes the corrupt popular kids who have allowed their friendship to be bought,making them unable to confer popularity on other kids. Even though these punished kids remain popular, they cannot make anyone else popular.)
3. Therefore, a site has a high TrustRank if its links are from websites that, to the best of your knowledge, have never sold links. (If you onlybecome friends with the kids in your grade who have never sold theirfriendship for money, you can be sure that you are truly popular.)
A Final Word on TrustRank
In the game of search engine optimization, you should now be at the point where you understand what the playing field looks like from a high level. If you haven’t been paying attention, it basically comes down to this:
• Try to get a lot of websites to link to your website that
• Have many inbound links
• Have never sold links
• This will give your site TrustRank and cause Google to send it traffic.
We know from the preceding paragraphs that the more links your site receives from other trusted websites, the higher its TrustRank will be, and therefore the higher its likelihood of showing up at the top of the search results. TrustRank is one of the two main factors Google uses to determine which results to show on the first page for a search.
• Meta page title—A meta page title, the other main factor used by Google to determine which results to show on the first page for a search, basically is a short description of what your site is about, which people who program websites put into a special area of the website code. It is like the headline of a newspaper. There is a different meta page title for every page on your site, and Google pays special attention to it.
• URL— A uniform resource locator (URL) is the same thing as a domain name, or a web address. It’s the http://www.example.com that you type in when you want to visit a website.